“John is a tremendous artist with great personal vision and direction. We respect John’s decision and we wish him all the best. In 2015, the Chinese version of the poster for Star Wars: The Force Awakens significantly reduced his character’s prominence. It’s not good. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. @katie_strick. I have decided to step down as Jo Malone's global ambassador. The film celebrated my personal story – showcasing my home town, including my friends and featuring my family.”. ‘Peaky Blinders’ to End After Sixth and Final Season. The film has since been removed from the Jo Malone website. British cologne company Jo Malone has apologized to “Star Wars” actor John Boyega after editing him out of the Chinese version of an award-winning commercial that he originally conceived, directed and starred in. John Boyega has stepped down as Jo Malone's global ambassador. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. PA. By . I’ll say it straight up,” said Boyega. “What I would say to Disney is do not bring out a black character, market them to be much more important in the franchise than they are and then have them pushed to the side,” he told GQ. British cologne company Jo Malone has apologized to “ Star Wars ” actor John Boyega after editing him out of the Chinese version of an award … Katie Strick Feature writer. The actor, who won much praise for his uncompromising protests following the death of George Floyd, also spoke about his experiences handling the racist backlash to his casting in the franchise. @katie_strick. Boyega was appointed the male global ambassador for the brand in 2019. “What I would say to Disney is do not bring out a Black character, market them to be much more important in the franchise than they are and then have them pushed to the side. Jo Malone London, the British perfume and scented candle brand, has issued an apology to John Boyega — who was last year named its first male global ambassador — … When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. We respect John’s decision and we wish him all the best. “We respect John, and support our partners and fans globally. Jo Malone did apologise, saying in a statement: “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign. The controversial departure stems from the company’s decision to replace a Black person in a commercial However, it does not appear to show Liu in Peckham or to be quite so directly autobiographical. Standing up to corporate giants like Disney and Jo Malone — John Boyega is the hero we all need. Jo Malone has branded the decision to cut John Boyega out of the fragrance’s advert in China ‘despicable’ and ‘disgusting’.. Malone is no longer personally associated with the company, having sold it … © Copyright 2021 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. The … It won The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. Earlier this month, Boyega highlighted what he perceived to be systemic racism encountered during his time filming Star Wars. The original commercial, A London Gent, whose narrative Boyega was the driving force behind, shows the actor surrounded by candles on a film set, thinking about his childhood and his family and friends in Peckham. Variety and the Flying V logos are trademarks of Variety Media, LLC. https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 Golden Globes Predictions: Best Supporting Actress (Film) – Can Nicole Kidman “Zazz” Her Way to the HFPA? https://blackgirlnerds.com/john-boyega-moves-on-from-jo-malone-london John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Jo Malone did apologise, saying in a statement: “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation … The original commercial, titled “London Gent,” featured Boyega walking around London’s Peckham neighbourhood and featured a multicultural cast. More recently, Boyega described his experiences on the “Star Wars” films in an extensive interview with GQ, in which he detailed the lack of nuance afforded to his character. — Jo Malone London (@JoMaloneLondon) September 14, 2020 We respect John’s decision and we wish him all the best. https://www.bet.com/.../09/15/john-boyega-british-company-jo-malone.html Standing up to corporate giants like Disney and Jo Malone — John Boyega is the hero we all need. The Chinese version, which stars actor Liu Haoran and features no black people, reuses many of the same concepts, including the structure and the horseplay motif. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family," wrote the company on Twitter following Boyega's statement. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. Jo Malone has criticised the perfume brand bearing her name for their treatment of the actor John Boyega. The concept for the film was based on John’s personal experiences and should not have been replicated.”, “While we immediately took action and removed the local version of the campaign, we recognize that this was painful and that offense was caused,” the statement added. he detailed the lack of nuance afforded to his character. Scenes portray the actor on a white stallion surrounded by pals on BMX bikes on an estate, as well as walking through a local market and dancing in a club. John Boyega, the Star Wars actor, has quit his role with the perfume brand Jo Malone after he was cut from the Chinese version of an advert he helped devise. Fashion John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. The actor will next be seen in Steve McQueen’s “Small Axe” drama anthology for the BBC and Amazon Prime Video. W. Jo Malone's apology on Saturday called the reshot ad "a mistake in the local execution of the John Boyega campaign." British perfume brand Jo Malone London has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a … John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Star Wars' John Boyega has stepped down as Jo Malone's global ambassador.. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family," wrote the company on Twitter following Boyega's statement. John Boyega Gets Apology From Perfume Brand Jo Malone After Being Cut Out of Chinese Commercial. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign. Boyega stepped down as a global ambassador for the Jo Malone … John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. “John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Boyega publicly announced his decision on Twitter. Jo Malone's apology on Saturday called the reshot ad "a mistake in the local execution of the John Boyega campaign." 17 September 2020. John Boyega is an incredible talent, artist and person and we were proud to … “John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”. We respect John’s decision and we wish him all the best. https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 The Hollywood Reporter first reported news of Jo Malone’s apology. “I don’t have time for nonsense”, wrote the actor, in an apparent rejection of the company’s apology on Monday. In 2015, Boyega made global headlines when his image on the China release posters of “Star Wars: Episode VII – The Force Awakens” was reduced in size. LONDON, Sept 15 — British actor John Boyega today said he had stepped down as brand ambassador for fragrance company Jo Malone, after he was replaced in an aftershave advertising campaign in China. The concept for the film was based on John’s personal experiences and should not have been replicated. Entertainment Industry Jobs No Longer Qualify for Travel Exemptions to Enter U.K. We respect John’s decision and we wish him all the best. Read Next: ‘Margrete – Queen of the North’ Teaser, Poster Unveiled by REinvent, SF Studios (EXCLUSIVE), ‘Adu’, ‘Las Ninas,’ ‘Akelarre’ Lead Spain’s Goya Nominations. Jo Malone London has named its first "London Gent," and he couldn't be a more perfect fit. “John is a tremendous artist with great personal vision and direction. “John is a tremendous artist with great personal vision and direction. PA. By . Jo Malone has hit out at the "disgusting" treatment of Star Wars actor John Boyega by the perfume brand that bears her name. 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