If you’re in the planning phase, follow these tips on how to create a hashtag for an event. You need to measure your events constantly and can determine the target audience and the communication efforts for upcoming events. #yourcompanyname. If, say, your event is a home improvement event, you probably don’t want to choose a hashtag like #homeimprovement or #lovetoimprove (too broad and not specific enough). Unique – The hashtag should refer specifically to your event. Hashtags printed on ordinary signage might get overlooked as guests' eyes glaze over to unremarkable displays. Combining event hashtags with event interaction. It’s easy to get stressed and overwhelmed with planning a wedding. Keeping it simple is a cardinal rule when creating hashtags for events. Here are 5 simple steps to help you create the perfect event hashtag. Event hashtags can allows audiences to engage with themselves, people presenting information, and interested sponsors. There are a number of established hashtags for Instagram contests, including: #competition (popular in the UK) #contest (for the US), #giveaway (works internationally) and #ticketgiveaway (ideal for events). Event planning Hashtags that’ll get you trending online. For example, #InsuranceMeetUp is a bad hashtag because it could refer to countless insurance-related events. Your hashtag should be everywhere! Some examples: #coachella; #SuperBowl Some Trending Twitter Hashtag campaigns that gained worldwide popularity 1. So rest assured that you’ll only do yourself a favor by adding several relevant hashtags to your event marketing posts.. Keep posting before, during, and after the event. Step 1: Know Your Audience. For example, the hashtag #followme has more than 515 million posts on Instagram. For more help with your social media marketing, sign up to receive our Hints & Tips newsletter. Today, it’s really not that much different—just … #GreatVic is unique enough that it doesn’t need additional words like “BikeRide” in a hashtag. Oreo, a company notorious for a fantastic social media presence, really outdid itself when it created one of the most fun Halloween hashtags of all time. Planning a digital marketing is one of the most important steps in designing a successful, fun and creative experience for any event attendee. To ensure people associate your tag with your event, you’ll what to include the name of your business, event or industry in the hashtag. Using hashtags can raise awareness of your company and brand. marketers believe that events comprise the single-most important channel for accomplishing key business goals For some event, you need to stay on top of the news (which isn’t hard if you’re on Facebook). You’ll get the best quality follows and likes if your hashtags are used like keywords to clearly describe the focus of the image. Oreo, a company notorious for a fantastic social media presence, really outdid itself when it created one of the most fun Halloween hashtags of all time. Among all other digital marketing ideas, hashtags are the one which can help search your event management through social media. Some Trending Twitter Hashtag campaigns that gained worldwide popularity 1. Let these 2 examples of successful twitter hashtags inspire you during your brainstorming process to come up with some great event hashtag ideas of your own. The last thing you want is someone promoting your event, or worse, asking you a question about your event and no one is there to answer. Here are 5 simple steps to help you create the perfect event hashtag. For example, New York Fashion Week uses #nyfw, a common abbreviation for the week-long event. For some event, you need to stay on top of the news (which isn’t hard if you’re on Facebook). Boston Lover and Florida Girl at heart! These brand hashtags samples will show you how to make the most of trending hashtags on Instagram and Twitter. Creating a hashtag for your event is easy. Every day, millions of users log in to social media sites to connect with Read More >>, Hosting an event can serve as the perfect marketing tool to attract attention to your company. Oreo, in Association with Milk, Presents: The Spilling. Remember, social media hashtags for event planners work both ways. 1. Hashtags for events, without a doubt, are important elements in promoting events on social media. The first step is coming up with a hashtag that will be easy for people to use and drive more visibility to your event. New to the events industry? Social Media Specialist @ConstantContact. #jobs. Unlike Facebook, try to keep your hashtags shorter here. Back then, this was for a particular event (Chris Messina used it to create a channel for #barcamp). When planning the digital marketing, you need to capture the contacts and leads and convert them which should be the only one objective. Here are some good examples of popular event hashtags: #SXSW is the evergreen hashtag used by the South by Southwest (SXSX) festival Or to find other posts that are interesting to you or your customers. Creating a hashtag is simple. Combining event hashtags with event interaction. Hashtags are basically a way for you to file your photos into different digital folders, giving you an opportunity to be found by brides searching for specific inspiration. Are your Searching Creative Services for Your Business? Event hashtags can allows audiences to engage with themselves, people presenting information, and interested sponsors. Similar to any other marketing campaign, if you do not properly promote it no one will know it exists. You’ll get the best quality follows and likes if your hashtags are used like keywords to … Follow the guidelines in the examples above to gain maximum engagement, and for more Instagram contest ideas, simply search the contest hashtags to see what other brands are doing. Easy to understand. The key objective is to drive and make a brand through various digital channels to reach the target audience and help them to connect with you and build a relationship with your business. So, y our event marketing campaign was a success and people are showing up in droves to your event.Congrats! But try to remember that hashtags are meant to be fun, and a quick way to view other photos from the wedding – and we should keep it that way! Hashtags that solicit likes don’t engage your followers and don’t add any meaning to your social media post. Focus on Small Businesses, Solution Provider Program and Regional Development Directors. Top ten hashtags : #events #eventplanning #eventprofs #eventtech #eventtips #eventplanner, #eventmanagement #eventmeeting #eventtrends #eventapps, #eventvenue #eventjobs #meetingplanners #eventdata #startupevent #b2bevents #eventhour #bizbash #meetingprofs #eventmarketing  #eventwebsite #eventbusiness #eventbudget #eventvenue #eventplatform, #eventawards, #meetingprofs #Eventingdesign #aeprofs #staffing #meetingprofs #eventdesign #eventdecore #eventtechtalk #livestream #videostreaming #chatbots #drones #audiovisual #robots, #Weddinghour #Eventhour #Eventblog #Venue #Weddingplanner #Digital #Display #Sponsor #Catering #Eventdata #Tradeshow #Eventideas #Exhibitions #HybridEvents #BrandActivation #Conference #EventStudents, #congress #networking #fundraising #keynotespeaker #publicspeaking #training #convention #hotel #chefs  #happyhour #Hosting, TheBrandBoy | Creative Small Business Blog with Free Resources, 48 Trending hashtags for Event Planning Company, : #events #eventplanning #eventprofs #eventtech #eventtips #eventplanner, #eventmanagement #eventmeeting #eventtrends #eventapps, 43 Trending Hashtags for Media Buying Agency, 81 Top Trending Hashtags for Wedding Planning Business, 51 Trending Hashtags for Candle Business to get more Likes, 46 Trending Hashtags for Food Delivery Business for Social Media. So if you’ve made the “trending list” and begin to have spammers invade your hashtag, DO NOT PANIC! How to Create a Hashtag for an Event. There really are many ways that you can use hashtags for your business’s social media marketing, but in the interest of time, I’m going to focus solely on using them for your events. For example, events like Royal weddings or Super bowl connect larger audiences. These hashtags are great to also find other people in the area (if they are attending the same event). Use the wedding hashtag generator to get some great wedding hashtag ideas for your big day! Here we present the best hashtag examples you can learn from. Honorable mentions. Target trending hashtags – find hashtags in your industry that are trending and make sure you create compelling content. The hashtag isn’t that short, but still a better choice than … You can use these hashtags in some of the social media sites such as Twitter, Instagram, Facebook, Google+, LinkedIn and Pinterest. The only time you’ll find spammers using a specific hashtag is if it’s a “trending hashtag.”. Great for finding others attending the same event, and becoming part of a larger movement, event hashtags, despite being more timing specific, are perfect for creating viral engagement with your content. The best way to learn a new concept on social media is to just jump in and see how others are using it. By including a hashtag in your promotions, commentary, and post-event thank yous, you’re not only pulling a conversation together, but you’re also making it easy for people to find photos and attendee interactions with your event. However, you should pat yourself on the back if this happens. This means that you want them to be able to remember what hashtag is associated with the event, without them having to try and find it every time they want to talk about your event. Unique – The hashtag should refer specifically to your event. Great for finding others attending the same event, and becoming part of a larger movement, event hashtags, despite being more timing specific, are perfect for creating viral engagement with your content. Relevant – Your event hashtag should clearly relate to your event’s name, purpose, or topic. #letsdolunch is a great example of hashtag related to one of the most famous Domino’s Pizza social media campaigns. A trending hashtag is a hashtag that is being used more than they were previously. The most popular hashtags out there aren’t necessarily the best hashtags. While there are specific organizations like the Black Lives Matter Global Network that label themselves simply as "Black Lives Matter", the Black Lives Matter movement comprises a broad array of people … Each event is different so the process and planning also different based on the type of the event. This is the best way to connect and stay … The social media websites which are more admired by people such as Twitter, Instagram and Facebook give you a wide opportunity to make your business popular among people. The cookie company used Vine to create quick Oreo-themed parodies of popular horror films. Figuring out the best place to put your hashtag AT your event, to make sure it's noticed, isn't always easy, so we thought we would put together some great examples of hashtag displays that we've come across when we've attended events. For example, #InsuranceMeetUp is a bad hashtag because it could refer to countless insurance-related events. If, say, your event is a home improvement event, you probably don’t want to choose a hashtag like #homeimprovement or #lovetoimprove (too broad and not specific enough). These hashtags are great to also find other people in the area (if they are attending the same event). Tip – Make sure to follow all of the attendees who used your hashtag and create a list specifically for event attendees so you can remember who they are down the road. #BottleRock is unique enough that it doesn’t need additional words like “napa” or “festival” in a hashtag; Using your event hashtag: Before your event. Hashtag analytics for #event are presented below for the past 24 hours using Twitter's streaming API for a 1% sample of all tweets. #tmflive #BottleRock for the BottleRock music, food, wine, and beer festival: A great example of keeping your hashtag short and sweet. If the meeting or event will have a logo or graphics, incorporate the hashtag into it. Create a live twitter feed for events using your hashtags; Also, you need to do research before you run a campaign. Design your hashtags in reference with your goals. Let’s take a look at how a hashtag should be incorporated into an event, and, but first, let me explain why using a hashtag at your event is so important. It’s easy to get stressed and overwhelmed with planning a wedding. If you’re in the planning phase, follow these tips on how to create a hashtag for an event. If you are just getting started and there hasn’t been a clearly defined strategy for using hashtags, take a look at what your competitors and other similar companies are doing. It's never too early to start building the buzz for your event, so don't hold back. Hashtags can be used on Facebook, Instagram and Twitter, so your participants can follow you wherever they hang out in the cyberworld. Make-A-Wish planned for this to go viral ; they had the hashtag ready to go, and had several people on-hand to engage with activity related to the hashtag as the event happened. For example, New York Fashion Week uses #nyfw, a common abbreviation for the week-long event. It’s the perfect choice because it’s short and simple, easy to remember, and related to the event. #MSTHITCFPTD (see what we did there?) When hashtags were originally created, the intent was to create a “channel” specific to those looking for info. It’s time to use hashtags to increase awareness and the visibility of your events. MAGIC, the Las Vegas-based apparel trade show, uses, simply, #MAGIC in its promotions. Step 4) Whenever communicating or promoting the event, it’s crucial to use the hashtag. Always include hashtags when you post. Hashtags are a great way for people to follow along with a certain event through a simple search on their social media networks. If your event has any form of digital signage, various technologies exist for presenting the conversation on a screen. And it’s better to take reviews to know how the hashtag will be perceived by the crowd after being viral. The best event hashtags are those that are unique. The one-day promotion ran from 9am to 11am. 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